An-Najah News -  Shashat Woman Cinema has launched a social media campaign to promote shared responsibilities between men and women at home and child-care through a video that focus on gender equality in the Palestinian society.

 Shashat press release. "This is clearly called for in the message at the end of: “Show him! Show her! Show her how you share housework with your wife; show her how your husband shares housework with you."

The Palestinian woman cinema group called on viewers to share with it their home videos, which will be edited and published on social media after the consent of the family "in order to create the most optimal conditions for the well-being and development of every member of the family - men, women, boys and girls."

This project is supported by AICS - The Italian Agency for Development Cooperation, and is part of their larger multi-year program, WELOD – Women Empowerment and Local Development.

“Shashat Woman Cinema,” is a non-governmental organization whose focus is on women’s cinema and the social and cultural implications of women’s representations.